Protect your clients against the risk of following the herd

By Lora Benson | Nov 17, 2017
Pension freedoms were introduced with a fanfare: “no-one need buy an annuity again”.

Pension freedoms were introduced with a fanfare: “no-one need buy an annuity again”.

Drawdown sales increased dramatically since 2015, helped by behavioural biases such as herding.

But many people’s retirement fund could run out because they’re withdrawing too much.

Our retirement solutions can produce this income and remove the longevity risk.

Download our ‘sustainable income’ sales aid >

Just Retirement


Just is the new name for Partnership and Just Retirement.

It’s an exciting new brand which represents the heritage, legacy, passion, purpose and vision of our new organisation. We’re rethinking retirement, and we’d love to start a new conversation about retirement with you.

Just is honest and moral with a strong social purpose. A beacon within financial services. We believe everyone deserves a fair, secure and fulfilling retirement, and that financial intermediaries are best placed to help people with the choices they need to make to achieve this.

Just is a trading name of Just Retirement Limited, Just Retirement Money Limited, Partnership Life Assurance Company Limited and Partnership Home Loans Limited which are subsidiary companies of JRP Group plc. JRP Group plc was formed by the merger between Just Retirement Group and Partnership Assurance Group in 2016. For more details about the JRP Group please visit:

We are one of the UK’s leading providers of specialist financial services solutions, completely focused on meeting the needs of people thinking about, approaching, or in retirement. Let's have a new conversation about retirement